The Wisconsin Department of Tourism announced a new grant program that will assist hotel and convention centers while they bid for national or Midwest regional meetings and conventions. The goal is to generate increased visitor spending through these events and encourage greater hotel occupancy, meeting space rental and food and beverage expenditures.
The funds will be awarded through the Meetings Mean Business grant program. This program also aims to provide more stability for the state’s hospitality industry through potential growth opportunities and developments in meetings and convention infrastructures across the state. In 2010, traveler spending from meetings and conventions accounted for 11 percent of the state’s $12.3 billion in traveler expenditures.
The first deadline to apply for this program is December 1, 2011. More information about this program is available online at travelwisconsin.com.